Ourtime, the dating website dedicated to singles over 50, launches a new campaign set to hit screens across the UK on Tuesday 15th January 2019. ‘Unasked’ targets over 50s who don’t feel bound by traditional stereotypes and are looking to live life to the full.
Ourtime’s latest campaign celebrates the joy of spending time together through shared activities and interests. Romantic relationships for the over fifties often don’t follow traditional stereotypes – potential partners are more likely found by their hobbies, interests and passions rather than clichéd ice breakers or a fickle first glance at a picture. A simple yet insightful observation that forms the basis for the new brand campaign line: “Our time to love life together”.
‘Unasked’ features the testimonials of a man and woman who met via Ourtime, talking about all the things they didn’t ask, including whether they’d been married before. The viewer discovers what they did discuss and what brought them together; their shared passion for motorcycles.
Today’s over 50s are diverse and don’t want to be defined by labels such as ‘seniors’ nor do they need reassurance about their age. Ourtime felt it was paramount to address these misconceptions by revealing what being over 50 really means: enjoying life to the full.
Developed by French agency, Steve, the campaign will be rolled out across digital advertising and in European territories including France and Germany.
Joanna Pons at Ourtime comments
“We wanted to let singles over 50 know they don’t have to conform to stereotypes – they’re a hugely varied group. What matters most is being able to enjoy life.”
See the campaign below:
From the Match family, Ourtime has over six million 50+ singles in the UK. Verified profiles help users to easily find someone special, at the same life stage, sharing the same values and aspirations.